LeEco has entered the US market. The Chinese company announced its entry in the USA in an event held in San Francisco yesterday. It showcased its ecosystem model which is all about delivering content seamlessly across the different device which includes smartphones, TVs, smart bikes, virtual reality headsets and electric self-driving vehicles.
“We have created a new business model that will lead the next era of technology – the ecosystem era. We are disrupting several categories and changing the paradigm by breaking down barriers and boundaries between industries and screens to create a better experience and more value for both individuals and industries,” said YT Jia, founder, chairman and CEO of LeEco.
He further added, “I know the road ahead is long and arduous but life is about constantly exploring the unknown, and I believe that if you dare to dream what 99% believe is impossible you’ve earned the right at that 1% chance to be successful.”
At the event, He also talked about its User Planning to User (UP2U) program for US market. Through this program, LeEco aims to give its consumers a voice in how the ecosystem evolves, and the opportunity to co-create the experience and the next-generation of LeEco products.
At the event, LeEco unveiled two smartphones Le Pro 3 and Le S3 for the US market. In the Television department, they launched uMax85 Smart TV that has an 85-inch display and Super4 X Series TVs that have screen sizes of 43, 55 and 65 inches. These televisions feature HDR, Harman Kardon speakers and 3GB RAM and 32GB of storage. The company also offered a glimpse of LeSEE Pro, a self-driving electric vehicle at the event.