RockASAP Retail has announced a tie-up with Lava Mobiles under which Lava will pre-install RockASAP ebook app in select smartphones starting from Lava Iris 455 and Iris 405 .
Rockstand is an eBook and eMagazine buying application. It also consists of an eBook Reader. Currently, this application is available for Android, and will be soon launched for other operating systems as well.
The app offers features like bookmarking, annotation, night view mode, zoom, go to page, page flip and offline reading of books.
SN Rai, co-founder and director, Lava International said, “Getting associated with RockASAP is our one more move towards bringing more value to Lava customers. E Commerce is developing very fast and the model of shopping through mobile phone perfectly fits in our endeavor to empower the people of India through consumer insight driven innovations.”
Praveen Rajpal, chief executive officer of RockASAP Retail, said “Be it reading a book, magazine or news in this fast paced world, everyone wants information on their finger tips and with Rockstand embedded in Lava Mobile handsets users can get an easy access of this application. Moreover, this tie-up has opened up new avenues of development and Rockstand application will reach to majority of users across the country”.