Karbonn Mobiles today announced the launch of two smartphones, Fashion Eye & Fashion Eye 2.0. The phones come with Staqu’s artificial intelligence technology enabled fashion app which allows users to search for an outfit by simply clicking its picture.
“The AI engine of the app automatically recognizes the print, patterns and colours of the outfit to give relevant results aggregated from over 4 million fashion products. It also allows users to compare prices and pick up the best deals available on outfits and accessories of their choice,” said Karbonn in a press release.
As per Karbonn, the app uses a special compression technology to offer fast search results and seamless experience on varied data speeds.
Commenting on the launch Shashin Devsare, Executive Director, Karbonn Mobiles said, “With an aim to bring value-added services to its consumers, Karbonn mobiles have forged one of the strongest VAS partners network in the country to enrich its users Smartphone experience. Our partnership with Staqu is another step towards dissolving adoption barriers by offering users a seamless online buying experience regardless of their digital proficiency. Amassing a base of an estimated 20 thousand users within the beta phase of the app launch, we are highly confident about the consumer response to our Fashion Eye range expecting it to push our VAS revenue streams to go upto 10-15% by the end of FY 2016-2017.”
Atul Rai, CEO, Co-Founder Staqu Technologies: “The product makes fashion discovery for users extremely simple, which, essentially is what the modern day smartphone user needs right now! We are affirmative that our users will recognize the unique capabilities of Fashioneye, utilizing the same to simplify their fashion ecommerce experience.”
Both the devices are equipped with Android 5.1 Lollipop operating system, 1.3 GHz quad core processor, 2000 mAh battery, 5 inch HD display, 32 GB expandable memory, 8 megapixel rear camera with flash and 2 megapixel front camera. The Karbonn Fashion Eye has 1 GB RAM and 8 GB of internal storage while the Fashion Eye 2.0 has 2 GB RAM and 16 GB of internal memory.
The Karbonn Fashion Eye has a price tag of Rs 5,490 while the Fashion Eye 2.0 is priced at Rs 6,490.