HomeNewsIndian brands turn on the heat with Android, innovative features: TMI Survey

Indian brands turn on the heat with Android, innovative features: TMI Survey

The Android OS-based Karbonn A9, priced at Rs 9200, is the second most sought after handset in India.

The Android operating system has taken the smartphone market by storm, and currently enjoys a market share of around 55 per cent worldwide. In India, too, consumers have been drawn to the platform, especially towards affordable Android-based handsets. Indian handset marketers seem to have capitalised on consumer sentiment quite rightly and this is reflected in the Handset Hotlist survey (June, 2012) of The Mobile Indian.

In the Handset Hotlist survey, brought out by The Mobile Indian (www.themobileindian.com), three of the 15 Android handsets that made it to the list are from Indian players – Karbonn and Micromax. Though the numbers are still small, it just may signal a change towards Indian brands.

In this month’s survey, the Nokia C5-03 maintained its No. 1 position for a record ninth consecutive month but the surprise entry is the Karbonn A9, which became the second most searched phone from a list of around 2,000 handsets listed on the site.
TMI Survey
Also, this month, there was no price correction in any of the handsets that made it to the Handset Hotlist and as many 10 new handsets featured in the list for the first time.

Samsung, which has been in the news for its Galaxy S III, has maintained its reputation as the brand with the most sought after models. In the Handset Hotlist for June, 12 of the top 25 handsets are from Samsung. Nokia, on the other hand, continued its downward movement as only four of its handsets made it to the popular chart as against six handsets in our last survey.

In June’s Hotlist, Sony has three models; Micromax two; and one each from Spice Mobiles, BlackBerry and HTC.

Commenting on the survey, the spokesperson of The Mobile Indian says, “Of late, Indian players are launching smartphones, especially on the Android platform and that too at an affordable price. This is generating a lot of excitement among the price conscious consumers.”

The spokesperson adds, “Samsung’s strategy of launching phones at regular intervals in India is also getting results as all the latest handsets of the company, including the Samsung Galaxy S III, are getting featured in the list.”

The Handset Hotlist survey (June, 2012) is based on a study of online preferences of about one million people who visited the website in May, 2012 and searched for and viewed information about mobiles on the site’s Handset section, which lists more than 2,000 models.

Top 25 Handset Hotlist for May 2012

Rank April Rank March Change Brand Model Price (in Rs)
1 1 0 Nokia Nokia C5 03 3850
2 NA New Karbonn Karbonn A9 9200
3 2 -1 Nokia Nokia C6 11000
4 3 -1 Samsung Samsung Galaxy Y S5360 7050
5 4 -1 Samsung Samsung Galaxy Y Duos 8990
6 NA New Samsung Samsung Galaxy Pocket 6990
7 NA New Samsung Samsung I9300 Galaxy S III 38000
8 7 -1 Samsung Samsung Galaxy Ace Plus 15500
9 6 -3 Samsung Samsung Galaxy SL I9003 17450
10 NA New Micromax Micromax A50 4999
11 16 5 HTC HTC One V 17500
12 9 -3 Samsung Samsung Galaxy Ace Duos 13500
13 18 5 Nokia Nokia Asha 302 6250
14 20 6 Sony Sony Ericsson W8 9100
15 8 -7 Samsung Samsung Galaxy Ace S5830 12390
16 11 -5 Sony Sony Ericsson Xperia Arc S 25000
17 5 -12 Samsung Samsung Wave Y S5380 6930
18 NA New Samsung Samsung Star 3 Duos with WiFi 5390
19 23 4 Samsung Samsung Wave 3 S8600 15290
20 13 -7 Micromax Micromax Superfone A73 7300
21 NA New Sony Sony Ericsson Live with Walkman 13000
22 NA New Nokia Nokia Asha 303 7765
23 NA New BlackBerry BlackBerry Curve 9220 10990
24 NA New Spice Spice Mobiles Flo M 6868n 4070
25 NA New Samsung Samsung Champ Deluxe Duos C3312 3810

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