Struggling Taiwanese smartphone manufacturer, HTC is reportedly planning to limit its smartphone launches in 2018.
Digitimes quoting sources reported, “HTC is expected to focus its R&D and marketing efforts on a limited number of smartphones for release in 2018 as it is struggling to bring a comeback to it smartphone business in the coming year.”
HTC has been seeing declining sales years after years.
In November this year, it reported a whopping 26 per cent drop in sales YoY.
Ever since Samsung took over HTC as the top Android manufacturer, the Taiwanese company has been struggling.
In India, Chiese smartphone makers like Vivo, Xiaomi, Oppo etc further added to its woes.
Notwithstanding sales figures, HTC has produced some top notch smartphones including HTC One M7 – the first phone to come with metal unibody.
Meanwhile, Digitimes claimed that HTC is likely to launch a variant of its HTC U11+ in January 2018.
HTC is also set to launch a phone called HTC U12 next year. The new flagship is likely to come with a 4K display, Qualcomm Snapdragon 845 processor, and a dual-lens rear camera.