Apple newest flagship device, the iPhone X, cost less than half of its actual retail price. The smartphone making cost is much lower as compared to the actual price of Rs 89,900 or $999.
According to TechInsights, a firm that does a teardown of devices and analyses the parts inside, the making cost of Apple iPhone X is just $357.50, which roughly translate to Rs 23,200. This gives Apple a gross margin of 64 percent. Shocked? However, one should also keep in mind of other costs like marketing, packaging and more that are included in a setting an actual price of a product.
Additionally, the firm also revealed that the making cost of iPhone 8 Plus cost around $288 and the phone retails for $699, which gives a gross margin of 59 percent. While the bill of materials for the iPhone 8 is just $247.51. Interestingly, the finding suggests that the Apple iPhone X parts cost Apple 25 percent more than the iPhone 8.
To recall, the iPhone X is available in India for purchase. Its 64 GB version is priced at Rs 89,000 while the 256 GB model costs Rs 1,02,000.
Among its highlights include its dual 12 MP rear sensors that come with Optical Image Stabilisation feature. One of the cameras has f/1.8 aperture while the other has a f/2.4 aperture. It can record 4K videos as well as slow-motion videos. There is 7 MP front camera.
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It features a bezel-less display and sports a 5.8-inch Super Retina Display, which is made out of OLED screen. The screen comes with a resolution of 2436 x 1125 pixels and has a pixel density of 458ppi. The latest iPhone sports a glass back and is strengthened with stainless steel frame. The display also supports HDR 10 as well.