Ever thought of having the latest cell phone delivered to your doorstep like a pizza?
Essar group’s The Mobile Store has started a mobile phone delivery service. Orders can be placed at the company’s call centre on 1800-209-6363. The service is currently available in 163 cities across India and will be extended further soon.
Srikant Gokhale, the chief executive officer of The Mobile Store, says, “As a customer-centric organisation we are focused on finding novel ways to deliver a pleasant mobile phone buying experience. Home delivery of cell phones is another step in that direction and is aimed at further facilitating mobile phone penetration across the country.”
The Mobile Store has trained its executives to guide users in deciding which phone to buy. The caller will not need to share his credit card details with a sales representative. After the first call, the customer will receive a call from the Interactive Voice Response which will guide him to enter credit/debit card details. This eliminates a human interface, thereby reducing the chance of fraud.
The store also maintains a website which tells users about current offers. There are 1,300 The Mobile Store retail outlets across India and the company plans to expand further by following a franchise model.