Flipkart recently launched its first smartphone under its new brand known as Billion. Dubbed as Billion Capture+, the smartphone went on sale for the first time from midnight of November 15.
The company claims that the smartphone received an unprecedented response from the customers. “The Billion Capture+, sold out on Day 1 amid an overwhelming response from customers. The “Made for India” smartphone went on sale from 00:00 hours on November 15, and was sold out on the same day,” the company said in a statement.
However, according to a report by TeleAnalysis, the total number of units sold on that day was less than a thousand. The report further highlighted that only 923 units of the Billion Capture+ were sold on the first sale. Shockingly, the report highlights that only 950 units were kept for sale.
This shows that companies these days try to lure the customers with different marketing gimmicks and Flipkart has become one of them. Earlier, the company announced that Smartron is the official design and engineer partner of the latest device.
To recall, Flipkart made its debut in the smartphone industry with the launch of a new smartphone known as Billion Capture+. The smartphone will be available from November 15 from the e-commerce platform. The 3GB RAM variant is priced at Rs 10,999, while the 4GB RAM variant is priced at Rs 12,999. The smartphone will be available in Mystic Black and Desert Gold color options. Customers can also avail interesting deals including No Cost EMI, discounts on leading credit/debit cards and more.
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This is the first time Flipkart is entering the smartphone market with the phone and it says that after sales services will be provided through its own F1 Info Solutions. The company has a distributed repair service network of around 158 centers in 135 cities. F1 Info Solutions is also a service partner of several global mobiles and IT brands such as Apple, Samsung, HP, Lenovo, Sony, and Asus, among others, the company said.