After Micromax, Celkon and Swipe have now joined hands with Indus to bring smartphones with the Indus OS, which claims to be world’s first regional operating system. Celkon, meanwhile, announced its first smartphone with Indus OS which is named as Celkon Campus Pride which will be launched by August 2016. Sadly, no information is currently available about the Celkon Campus Pride.
Rakesh Deshmukh, CEO, Indus OS, said on partnership, “We are very excited to join hands with Celkon and Swipe. Both brands share our enthusiasm and vision for connecting a billion people with technology and bridging India’s digital divide. They have a very strong connect with consumers, especially in the regional markets and Indus OS’ unique value proposition will enable them to further increase their market share.”
Indus OS was started in May 2015 with the Micromax Unite 3. Now, Indus claims that 35 smartphone models have been launched with the Indus OS and it has now a user base of 4 million. The company is targeting the Indus OS to be in 1 in every 6 smartphone devices in India by 2017. Recently, the company launched the updated Indus OS 2.0 version with Micromax’s Unite 4 series.
All Indus OS powered devices from Celkon and Swipe will have the latest version of the operating system â€“ Indus OS 2.0, offering Indus Swipe, Indus Reader (text-to-speech in regional languages), Hybrid Keyboard, and 12 regional languages support that includes Urdu and Assamese.
On this partnership, Y Guru, Chairman & Managing Director, Celkon Mobiles, said, “We have achieved great success within the Southern region of India and learnt that the regional language demographic is not getting its due attention, even though that is where the growth is. It has become imperative for us to adapt technological innovations for the benefit of these consumers. Indus OS is the only regional Operating System with a robust regional language capability that is designed specifically for the Indian consumer mind-set. Hence we are bringing Indus OS’ regional ecosystem to our smartphone range. Our partnership will allow Celkon smartphone users to benefit from the language based innovations at an affordable price.”
Shripal Gandhi, Founder and CEO of Swipe, said, “Our vision at Swipe is to make technology more meaningful and accessible to every Indian. Our endeavour is to offer products that redefine the user experience and Swipe’s association with Indus OS is yet another step in this direction. The market urgently requires concrete steps to be undertaken to address the burgeoning need of regional language users. Indus OS will play a pivotal role in bridging the language barrier as a 12 regional language ecosystem and will help us extend our reach to rural markets. The demand of affordable smartphone in the tier 2 & 3 cities in increasing rapidly and we expect rural markets to contribute 18% to our top-line.”
Do note that Indus OS is based on the Android operating system itself and devices based on the customised OS has access to Google Play store as well.