HomeNewsAverage price of smartphones searched by Indians doubles: TMI survey

Average price of smartphones searched by Indians doubles: TMI survey

In Jan, Indian consumers searched for phones with an average price of Rs 7,883.Now, that has doubled to Rs 14,122

India has always been a price sensitive market but of late, that does not seem to be the only criterion. According to the Handset Hotlist survey of The Mobile Indian, people are willing to pay an average of up to Rs 14,000 for their favourite mobile phone, which is almost double the average price they were willing to spend for a mobile phone in January this year.
top five handset
According to the data collected by a study of online preferences of about one million people who visited the website (www.themobileindian.com) in September this year, the average price of mobile phones searched by Indian consumers was Rs 14,122. In January this year, Indian consumers searched for phones with an average price of Rs 7,883.

Commenting on the survey, a spokesperson of The Mobile Indian says, “With improvements in data services and reduction in data tariffs, people are using mobile phones as their primary device for accessing the internet. And as a result, they are exploring smartphones which give them better internet user experience and for that, they are willing to spend higher amounts too.”

The spokesperson further adds, “Another phenomenon that led people to go for better and costlier smartphones is the reverse data bundling and data bundling agreements between operators and handset companies.”

In this month’s survey of The Mobile Indian, Nokia’s Asha 311 led the list, followed by Micromax A87.

The third, fourth and fifth positions in the September list of TMI survey were bagged by Sony Xperia Tipo, Sony Xperia Tipo Dual and Samsung Galaxy S Duos. The major losers in this month’s list were Samsung Galaxy SIII, which lost 15 positions, while LG Optimus L3 lost 14, Samsung Galaxy Ace Duos lost 13, Nokia Asha 305 lost 12 and Sony Xperia Neo L lost 11 positions.

Like last month, this month, too, Android-based handsets seem to be on the top of mind of Indian consumers. In this month’s Handset Hotlist, 23 of the top 25 handsets were Android-based ones, while two were feature phones.

In the Handset Hotlist for September 2012, six of the top 25 handsets are from Samsung, five each from Micromax and Sony Mobiles, two from Nokia and Karbonn and one each from LG Mobiles, HTC, Asus, Intex and iBall.

The Handset Hotlist survey (October 2012) is based on a study of online preferences of about one million people who visited the website in September 2012, and searched for and viewed information about mobiles on the site’s Handset section, which lists more than 2,000 models.

Untitled Document

Top 25 Handset Hotlist for Sep 2012

Rank Sep Last Aug Change Model Popularity Index Price (in Rs.) OS Screen Size Camera
1 2 1 Nokia Asha 311 100.0 6550 Java 3 3.15
2 NA NEW Micromax A87 94.3 6050 Android 4 2
3 NA NEW Sony Xperia Tipo 67.1 9500 Android 3.2 3.15
4 NA NEW Sony Xperia Tipo Dual 64.9 10300 Android 3.2 3.15
5 NA NEW Samsung Galaxy S Duos 64.8 17990 Android 4 5
6 NA NEW Sony Xperia Miro 57.8 14500 Android 3.5 5
7 NA NEW Micromax A57 57.2 5000 Android 3.5 3
8 NA NEW Samsung Galaxy Y Duos Lite 56.4 6990 Android 2.8 2
9 NA NEW iBall Andi 5c 55.3 13000 Android 5 5
10 NA NEW HTC Desire 49.2 16750 Android 3.7 5
11 16 5 Karbonn A9 42.5 8990 Android 3.8 5
12 7 -5 Samsung Galaxy Y Duos 39.0 8490 Android 3.2 3.2
13 1 -12 Nokia Asha 305 39.0 4670 Java 3 2
14 22 8 Micromax Superfone A100 Canvas 38.6 10000 Android 5 5
15 NA NEW Karbonn A18 38.6 9790 Android 4.3 5
16 5 -11 Sony Xperia Neo L 38.1 18100 Android 4 5
17 3 -14 LG Optimus L3 E405 37.5 8300 Android 3.2 3.2
18 NA NEW Asus Padfone 37.1 65000 Android 4.3 8
19 6 -13 Samsung Galaxy Ace Duos 34.8 12000 Android 3.5 3.2
20 NA NEW Micromax A25 32.9 3900 Android 2.8 1.3
21 NA NEW Samsung Galaxy Chat GT B5330 31.9 8500 Android 3 2
22 25 3 Micromax Superfone A90 31.8 12990 Android 4.3 8
23 NA NEW Intex Aqua 4.0 29.8 5500 Android 3.5 3
24 20 -4 Sony Xperia Ion 28.7 35300 Android 4.5 12
25 10 -15 Samsung Galaxy SIII 27.6 34900 Android 4.6 8

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