Ahead of the festive season, Asus has slashed the price of its Asus Zenfone 3 Max 5.5 (ZC553KL) smartphone in India by Rs 2,000. After the price cut, Asus Zenfone 3 Max 5.5 (ZC553KL) now retails at Rs 12,999. The smartphone was initially launched last year in December at Rs 17,999 which was later slashed by Rs 3,000 making it available at Rs 14,999. And now after Rs 2,000 price cut, it is available at Rs 12,999.
The smartphone is now available for purchase at its new price via e-commerce sites like Flipkart, Amazon and Snapdeal. The Asus Zenfone 3 Max 5.5 smartphone will also be available from offline retail stores including the Asus exclusive stores across India.
Asus Zenfone 3 Max (ZC553KL) has a metal unibody design and features a 5.5-inch full HD (1080p) 2.5D curved glass display. It comes equipped with Qualcomm Snapdragon 430 octa-core 64-bit processor clocked at 1.4GHz, along with Adreno 505 GPU. Zenfone 3 Max (ZC553KL) comes with 3GB RAM and 32GB internal memory, which can be further expandable up to 128GB via microSD card.
The Asus Zenfone 3 Max (ZC553KL) flaunts a 16-megapixel primary shooter with PDAF, laser autofocus, f/2.0 aperture, Dual LED flash, and an 8-megapixel front-facing camera for selfies and video chats. The camera features include Backlight HDR mode, Low Light mode, Selfie mode, Panorama mode, Beautification, and Time Lapse effect modes.
The USP of this smartphone is its powerful 4,100 mAh non-removable battery, which claims to deliver up-to 38 days of standby time and 17 hours of VoIP talk time on a 3G network. It also supports reverse charging, which can be double up as a power bank to charge other devices.
The smartphone also houses a fingerprint scanner, which is placed on its back panel. The company claims the fingerprint scanner can unlock the phone is just 0.3 sec. Besides, the Zenfone 3 Max (ZC553KL) offers Hybrid Dual SIM, 4G with VoLTE, WiFi (802.11 b/g/n), WiFi Direct, WiFi hotspot, Bluetooth 4.1, GPS/AGPS, USB OTG support, ICEpower enhanced Mono Loudspeaker and Dual Microphone with noise cancellation.