Apple has reportedly decided to drop the word ‘Store’ from all its retail stores and websites. Though a minor change, this move actually makes sense because adding ‘Store’ to every Apple store (its lowercase this time) makes it a bit longer to mention.
According to MacRumours, Apple has informed all its retail stores to drop the word ‘Store’. Websites from all the regions have already rebranded to ‘Apple’ and in some cases it has been rebranded into “Apple The Grove” or “Apple Valley Fair,” instead of “Apple Store, The Grove,” as revealed by MacRumours.
According to the report, Apple has also sent out a memo to retail employees working with the company, to let them know that the ‘Store’ moniker from the branding is being gradually dropped from online and retail locations. Primary reason behind this can be initiating a community as commented by Angela Ahrendts, Apple’s senior VP of retail at unveiling of Apple Union Square in San Francisco which is one of the first stores to implement this change. Apart from this re branding strategy, Apple is also planning to change the look and feel of all these stores offering more space to customers to hang out.
Last month, the US electronics manufacturer also announced that it will open stores in India. After this amendment, it’s quite possible that Apple stores in India will come without the word ‘Apple’. Apart from this, Apple is also planning to bring Apple Pay in India. In an Interview with The Indian Express, a company official said, “We are also looking at things like bringing Apple Pay. I met one of the key banks and tried to understand how their view of mobile payments would play out. But having said that it is important we move faster on scaling on the ability to pay in a manner that is wanted and desired by the customer.”