Amazon has today announced the launch of Kindle Lite reading app for Android in India. The Kindle Lite App is less than 2MB and provides Kindle features including personalised recommendations, Whispersync (synching your eBooks across devices) as well as free eBook samples and titles across English, Hindi, Tamil, Marathi, Gujarati and Malayalam.
As an introductory offer, Amazon has announced that during the first month of launch, customers will get 80% cashback on their first eBook purchased on Kindle Lite through Amazon Pay. Amazon Kindle Lite is available to download for free on the Google Play Store for all Android phones.
It is basically developed for readers using smartphones with limited storage and on 2G/3G networks. It consumes less memory on a customer’s phone even over slow internet connections and patchy networks. Kindle Lite allows you to actively manage storage for downloaded eBooks as well as monitor your data usage over WiFi or mobile networks.
With Kindle Lite, customers can read eBooks instantly without having to wait for the entire book to download. Customers can also enjoy existing Kindle features such as easily buying eBooks, having a personalised shopping experience, ability to zoom into images, night-mode for reading, changing font sizes and simply navigate through the table of contents for a better reading experience.
Initially, Amazon launched the Kindle Lite app as an open beta on Google Play Store last year to improve the customer experience with faster downloads, instant reading and a lighter app.
According to Arjun Kochhar, an early adopter of Kindle Lite, “The app is less than 2MB and powerful. It loads quickly and the browsing is super-fast as well. I love that I can manage app storage and only keep eBooks I love on my phone. This gives me more space for other things like pictures and music. This is one app I will never need to delete!”
Rajiv Mehta, Country Manager, Kindle said “As part of our continued focus on India, we are always working to improve the reading experience for our customers. Apps constantly compete for space on a mobile phone and Kindle Lite solves this problem for our readers. Kindle Lite is less than 2MB and built to provide a great reading experience even on 2G/3G networks.”