• 17:04 Nov 12, 2019

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Akai to launch 10 handset in India today

By: Sandeep Budki, The Mobile Indian, New Delhi Last updated : August 16, 2018 7:39 pm

Akai re-entered India in January this year through Global Brands Enterprise Solutions, after it ended its brand licensing agreement with consumer durable major Videocon in September last year.
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The Indian mobile handset market, which is among the fastest growing markets, is seeing a large number of new entrants. Japanese consumer electronics brand Akai is also foraying into the telecom business in India with the launch of ten handsets today.
According to sources, Akai will launch ten mobile handsets in India. These handsets will be priced at around Rs 5,000.
Akai India managing director Pranay Dhabhai had earlier said, "This year, we target to do a turnover of Rs 435 crore (Rs 4.35 billion). In the last six months, we have been working on developing our distribution channels and after sales service."
The company had earlier said that it will invest around Rs 25 crore on promotional activities and advertising campaigns this fiscal.
Akai also plans to enter the IT and power (device) vertical in India.
Akai re-entered India in January this year through Global Brands Enterprise Solutions, after it ended its brand licensing agreement with consumer durable major Videocon in September last year.
At present, Akai's product portfolio includes washing machines, microwave ovens, DVD players, televisions and home theatres.

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Tags: Akai Mobile handsets Global Brands Enterprise Solutions Videocon

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