After opening its first exclusive BlackBerry experience zone for customers in Delhi, Research In Motion (RIM) has now launched its second such store in Gurgaon.
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RIM claim that customers can get a detailed and much more informed experience of devices in these stores, where trained staff is always available to assist customers with their queries and doubts. The entire range of products offered by BlackBerry will be showcased in these stores and people can have hands on experience.
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These exclusive experience zones offer a more holistic approach to customers by allowing them to experience devices first hand and getting in depth information about products. These stores, however, offer no special deals like the ones offered by retail mega stores such as Chroma, Jumbo, Reliance and Vijay Sales.
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The BlackBerry Premium Store will be opened seven days a week. RIM is also planning to open more such stores in key metro cities throughout India in a phased manner.
Next BlackBerry store is likely to be opened up in Noida or Mumbai depending upon the logistics.