After a long hibernation period Acer re-entered Indian handset market with the launch of two smartphones – Liquid Jade and Liquid E700 and choose Snapdeal as an exclusive online partner to sell its mobiles.
Allen Burnes, vice president smart phones business, Acer Group said to The Mobile Indian, “As we have entered the Indian handset market after a long time we wanted to keep a tab on the price of our smartphones that’s why we choose Snapdeal to sell our mobiles and offline model is not ruled out in future .”
Sanjeev Mehtani, senior director, sales, Acer India said, “We have got into an exclusive partnership with Snapdeal to sell two smartphones under Liquid series and this is just the beginning and we will have multiple distribution channels in place in coming months.”
He further added, “We already have a robust distribution network for selling our IT products and we are evaluating whether we will use the same or create a new setup to sell mobiles in future.”
In the recent past we have seen Motorola, Xiaomi, OnePlus and other handset players choosing only online ecommerce portals to sell their smartphones in the country and it seem it is working for them as of now. But if we go by the numbers only 5-7 per cent phones are sold by online players and the remaining are sold by offline retailers in India. So that means if handset companies want to increase their reach they have to go offline.
Yesterday at an event in Delhi, Acer has launched the Liquid Jade for Rs 16,999 and the Liquid E700 for Rs 11,999 which can be bought on Snapdeal.