HomeNews30% youth on social networking use mobile internet: survey

30% youth on social networking use mobile internet: survey

The survey covered a base of 350 respondents in Delhi, Mumbai, Kolkata, Chennai and Bangalore.

A social media survey conducted by Indiabiz News and Research Services (INRS), reveals that around 30 per cent of India’s young social networkers access networking sites from their mobile phones. The survey covered a base of 350 respondents in Delhi, Mumbai, Kolkata, Chennai and Bangalore. Facebook claimed the top spot in terms of usage. The survey also revealed that the popularity of micro-blogging sites, such as Twitter, is limited to celebrities while LinkedIn has a greater following. The votes in favour of LinkedIn (45.8 per cent) were much above those of both YouTube (36.5 per cent) and Twitter (29.6 per cent).
About 63 per cent of those who took the poll have never engaged with communities, groups and fan pages on networking sites. Among these, only 11 per cent join a networking site on the recommendation of their friends. About 37 per cent of respondents belong to the 26 to 30 years age group and almost 35 per cent of them were professionals with mid-level jobs.
Even as more and more people are joining the online networking space for professional reasons, the most dominant reason to join the club is to stay in touch with friends. Almost 90 per cent of users join such sites to follow or stay in touch with their friends, and nearly 80 per cent follow their friends for their pictures.
More than tweeting, blogging is becoming a popular choice among thinkers and debaters. A large number of users (45 per cent) are reading or writing blogs to express ideas and opinions. The top five categories of blogs are entertainment, current affairs, personal, fashion and technology, in ascending order.
Indiabiz News & Research Services (INRS) is a content service company that runs a news website. The company is headquartered in New Delhi.

 

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