The device will be available on Amazon India starting from December 11.
Kult has announced the launch of its new smartphone in the Indian market, dubbed as the Kult Ambition. The phone is unveiled at a price tag of Rs 5,999 and it will be available on Amazon India starting from December 11. We got some time to spend with the device and here are our first impressions.
Design and Display
At this price point, the Kult Ambition looks very basic and standard. The front of the smartphone resembles closely to the Lenovo K8 Plus, which is again a standard design you will find in this price range. It sports a 5-inch IPS HD display with some huge bezels at the top and bottom. Above the screen, the forehead houses an earpiece selfie camera and LED flash. At the bottom, there is a speaker grill, while at the top, you get a with a USB charging port and headphone jack. Further, the weight of the device is unknown but it feels heavy in hand, which will make the user uncomfortable.
On the right, it houses the volume rockers and just beneath it, there is a power button. Further, the back of the phone is a tad identical to the Kult Gladiator. The back panel is removable and made up of metal on the centre and plastic on the corners. It houses a rear camera along with LED flash at the top left corner and under the hood, you have a battery, dual-SIM slot, a microSD card slot and fingerprint sensor.
Moving to the display, the smartphone is equipped with a 5-inch IPS HD screen that bears a resolution of 1280x720 pixels. The display is protected by a Corning Gorilla Glass, which should ideally prevent it from getting scratched in your pockets. During our initial testing, we found out that the display does not offer some vivid colour outputs as we would have expected, however, it has some good viewing angles. But colours and contrast ratio is really a deal breaker.
Hardware and Software
With the Kult Ambition, the company has managed to carry off its legacy of using an outdated processor. The device is powered by 1.25Ghz Quad-core MediaTek MT6735 processor along with Mali-T720. The same chipset was used in the September launch Kult Gladiator and Kult 10, which was announced in December 2015. It comes with 3GB RAM and 32GB internal storage, which is expandable up to 32GB via microSD card. That said, you should expect a sub-par performance with that kind of processor, however, we will talk more about this in our detailed review.
Other than this, the smartphone runs on stock Android 7.0 Nougat operating system which is among the few differences from the Kult 10, as it was based on Android 5.1 Lollipop. Further, the Kult Ambition is backed up by 2600mAh removable battery. On the connectivity front, it supports 4G VoLTE, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS, dual-SIM, microSD card and OTG support.
On the camera front, the smartphone is equipped with a 13-megapixel rear camera and 5-megapixel selfie camera, with a single tone LED flash on both the sides. The review unit we received was already had its camera lens scratched. However, the pictures taken with the rear camera were pretty decent in the natural lighting and indoors as well.
Further, the front camera of the smartphone was a big disappointment, as the device was only able to capture nice quality pictures in outdoors, but in low light conditions, the images were blurred, as if they were overexposed.
To conclude, the Kult Ambition is a device with an outdated processor. The rear camera does a pretty decent job, however, the selfie camera is a disappointment. The stock Android experience surely adds some decent points. As for the competition is concerned, the phone will face a stiff competition Xiaomi Redmi 5A, Micromax Bharat 5, Motorola Moto C Plus and more.
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