HomeNewsZen Mobile appoints Amitabh Bachchan as brand ambassador

Zen Mobile appoints Amitabh Bachchan as brand ambassador

The company signed the veteran actor, as he fits the bill in terms of values and qualities the brand represents.

The 10-month-old mobile brand, Zen Mobile, has appointed one of the oldest stars in Bollywood — Amitabh Bachchan — as its brand ambassador.
The company signed the veteran actor, as he fit the bill in terms of values and qualities the brand represents. “We want to be perceived as a company that offers quality products which are also durable; and we found those qualities in Bachchan. He is a person who is known for his quality, long-term commitment and has stayed over the years,” Deepesh Gupta, MD, Zen Mobiles tells afaqs!.
The company’s primary target is users in tier 2 and 3 cities. Gupta adds that associating with Bachchan would help the company create a deep impact in the minds of its target audience, and help the brand and its products meet success.
The company plans to leverage its association with Bachchan through a media campaign, comprising print, TV, radio and BTL, with focus on print and TV. The campaign is expected to be on-air in about two months. Bates 141 is Zen Mobile’s creative agency.
The company has a marketing budget of Rs 25-30 crore for the year and expects a turnover of about Rs 800 crore. It plans to sell about 4 lakh handsets in a month, whose prices range between Rs 1,400-7,000.
Zen Mobile is geared up to launch a slew of QWERTY and multimedia feature-rich mobile handsets, loaded with social networking experience, at an affordable price for the Indian market. The current focus of the company is to provide high-quality, touch-screen phones with high-end multimedia features.
Founded in September 2009, Zen Mobile is a sister concern of the Telecare group, which has 15 years of experience in managing and distributing various first-tier mobile brands.
Bachchan’s brand endorsements include Pepsi, ICICI, Parker, Cadbury, Nerolac, Reid & Taylor, Dabur Hajmola, Rin, Himani Fast Relief, Navratna, Emami Boroplus and Eveready.

 

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