Huawei has announced a strategic partnership with Wikitude GmbH, the creators of the world’s first mobile augmented reality (AR) browser. Under this partnership agreement, Huawei’s Sonic and Ideos X3 smartphones, which has been recently launched in the Indian market, will have the Wikitude World Browser 6.3.
“The mobile augmented reality (AR) browser for Android is fully optimised for the Sonic and Ideos X3 handsets. The application offers a direct view of reality in an enhanced way. It displays information about the users’ surroundings through the smartphone’s camera, enabling them to see the reality with additional computer generated content on top of it,â€ Huawei said in a press release.
Anand Narang, marketing director at Huawei Devices said, “We are extremely pleased to partner with Wikitude for this innovative application. The Wikitude World Browser will allow our users to discover what’s around them in a completely new manner.â€
Wikitude World Browser 6.3 features more than 2,000 AR content experiences. These aggregated content datasets add up to more than 150 million points of interest like sights, restaurants, mobile coupons, coffee shops and WiFi hotspots around the globe. Wikitude also allows the users to customise the home screen according to individual’s lifestyle and preferences.
Wikitude offers more than 2 million points in India and approx. 150 million globally. Some of the content in India includes: Twitter (geo referenced tweets), Flickr, Instagram, Panoramio and Youtube (geo referenced pictures and videos), Foursquare Venues, Google Local, Wikipedia articles, hotels.com , booking.com and more. Most of the Points are in the major cities including Mumbai, New Delhi, Bangalore, Hyderabad etc.
“It is absolutely phenomenal that we were able to engage with Huawei on optimising Wikitude for a smartphone with cloud services,â€ said Andy Gstoll, Wikitude’s chief marketing officer. “Huawei’s lifestyle oriented devices in combination with Wikitude make Augmented Reality possible without any compromises.â€ He further added, “Due to Huawei’s very competitively priced handsets, Augmented Reality is now available to a much wider audience than ever before.”