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WhatsApp to take legal action against Businesses that send bulk messages

By: Rohan Pal, The Mobile Indian, New Delhi Last updated : December 13, 2019 12:26 pm

The company will sue individual or businesses who are abusing the instant messaging platform with bulk messages.
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WhatsApp has revealed that it will take legal action against those businesses who are engaged in automated or bulk messaging to the users. 

 

The company will sue individual or businesses who are abusing the instant messaging platform with bulk messages. The company has revealed that sending bulk messages is a violation of its Terms and Conditions.  "WhatsApp will take legal action against those we determine are engaged in or assisting others in the abuse that violates our terms of service, such as automated or bulk messaging, or non-personal use, even if that determination is based on information solely available to us off our platform," the company said in a statement.

 

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The company has revealed that it bans over two million accounts per month for bulk messaging. “We’re aware that some companies attempt to evade our machine learning systems, even as we work tirelessly to improve them. Using the on-platform information available within WhatsApp we’ve found and stopped millions of abusive accounts from operating on our service,” the statement added.

 

 To recall, the company introduced WhatsApp Business in 2018 for its Android smartphone users. The app was designed to help businesses to get in touch with their customers. However, multiple businesses are using this to abuse customers with a bombardment of bulk messaging or automated messages.  

 

Meanwhile, WhatsApp has started rolling out a new feature to its Android application. The update brings a new call waiting feature to WhatsApp Messenger. As the name clearly suggests, the feature alerts users when they receive a WhatsApp call while talking to someone else. Earlier, whenever one calls on WhatsApp, it will be automatically declined when the receiver was another call.

 


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