Vodafone has introduced a new security solution for its customers with the launch of Vodafone Red Shield. Through this service, Vodafone users will get a host of interesting features including complimentary insurance cover of up to Rs 50,000 on brand new and up to six months old smartphones.
Currently, this service is exclusively available for Vodafone Red postpaid customers. The solution also offers theft cover and beyond basic handset, damage cover as well. To avail this service, one need to download the Vodafone Red Shield app from Google Play Store and Apple App Store and then SMS DSS to 199 from his/her handset. The app will diagnose the mobile handset and approve if it matches the criteria.
Further, the app comes with malware protection and other security features. However, there is a catch. The app comes with an annual subscription of Rs 720, which will be debited to the customer’s monthly bill through 12 equal instalments (Rs. 60 x 12).
Vodafone also says that customers can claim insurance cover up to two times in a single year. The service is being brought to the customers through an association with Shotformats Digital Productions Pvt. Ltd. This insurance cover is provided through New India Assurance Company Ltd.
Commenting on the launch, Arvinder Singh Sachdev, Business Head- Kolkata & Rest of Bengal, Vodafone India, said “We are delighted to launch VODAFONE RED SHIELD, a first of its kind mobile security offering that builds in a unique combination of features like Theft protection, Accidental Physical & Liquid damage, Virus protection and many more security features.
“Our own customer research has revealed that most mobile phone buyers tend to either be unaware about handset insurance or don’t seem to have it as a priority/top of mind factor while purchasing a new smartphone. To bring larger numbers of our customers within the protective cover of VODAFONE RED SHIELD, we have extended the facility to handsets up to 6 months old, at a very nominal price. I am happy to say VODAFONE RED SHIELD is also the only service that covers handset theft.”