Vodafone Idea has partnered with Shemaroo Entertainment to offer a variety of streaming content to its users. With this strategic partnership, Vodafone and Idea users can access Shemaroo’s latest video streaming service, ShemarooMe.
Under this, subscribers of Vodafone Play and Idea Movies & TV apps will have full access to Shemaroo’s content library across Bollywood, Devotion, Kids and other genres. However, it is interesting to note that Vodafone and Idea users will get access to ShemarooMe app for a period of one month only.
ShemarooMe offers different genres like Movies, shows, music, plays, devotional, kids and similar in Gujarati and many more languages. With the partnership, Gujarati users will get content access to over 400+ latest Gujarati nataks, blockbuster movies and much more through ShemarooMe. The ShemarooMe Gujarati content offering includes movies like Chhello Divas, Gujjubhai the Great, Sharto lagu, Natsamrat, Thai Jashe, and plays like Gujjubhai Banya Dabang, Mari wife Mary Kom, Gujjubhai ni Golmaal and many more.
Talking about the partnership, Sashi Shankar, Chief Marketing Officer, Vodafone Idea Limited said, “Through this partnership, our customers will get access to the best quality Gujarati content on the Vodafone Play and Idea Movies and TV apps exclusively. Our endeavour is to provide our customers with authentic entertainment keeping in mind their consumption pattern, culture and language preferences. We believe that video and regional content will be the key differentiator and its consumption will grow rapidly in the coming years, more so in the Gujarat market because of its affinity for watching Gujarati plays. We have been working towards strengthening our content offering and this partnership is a step further towards enriching our content portfolio.”