To strengthen its product line, Sony Ericsson will be adding several phones to its Xperia, Cybershot and Walkman series of mobile phones in the next quarter, a company spokesperson told ‘The Mobile Indian’.
Spokesperson said, “We will be strengthening our product line with more phones in Xperia and Walkman series, and with camera phones.”
The expected phones include W8 in the Walkman series, Xperia Mini and Mini Pro HD and Cybershot with a 16 mega pixel camera.
Besides Android operating system, these will have traditional Sony Ericsson features. For instance, the Walkman series will have good music.
The Cybershot brand, which is known for its camera capabilities, is expected to make a comeback with full touch screen (it vanished after the launch of the Xperia series), and a 16 mega pixel camera with Xenon flash (these specifications are not confirmed, but are highly probable).
Walkman series, known for its music capabilities, will also make a comeback. This time, the phone will use Android operating system and will have a full touchscreen.
Sony Ericsson has already created a niche for itself in the Android Market with several PlayStation certified applications. It might be looking to add some more apps for the Walkman series.
Xperia series already has models such as X8, X10, X12, Vivaz, Mini, Mini Pro, Play and Arc. These are expected to be joined by Mini HD and Mini Pro HD.
It’s great to hear about Cybershot and Walkman series returning. The success of these phones will depend on how well they are executed as there will be practically no similarity between the forthcoming models and the Cybershots of older days.
It will be a challenge to match people’s expectations with a completely new platform (not new per se, but new for these types of phones). Pricing will be another important factor in their success.