The availability of smartphones and people's constant need to surf the net are driving data usage believe Starhome.
Starhome believes that a subscriber's primary concern, particularly while roaming, is tariff. Hence, operators are now offering expanded roaming data services bundled into packages based on the subscriber's usage patterns or even his mobile handset model.
Price elasticity can also reveal how responsive customers are to price changes - Europe has shown that if prices are set to match elasticity, data roaming revenues can increase without an overall increase in price.
Amit Daniel, the vice president of marketing at Starhome, said, "Operators can cultivate the growing data roaming market and encourage data roaming usage by offering their roamers out-of-the-box bundles to alleviate the fear of bill shock."
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