HomeNewsSamsung ditches Bada for Rex smart 'feature' phones

Samsung ditches Bada for Rex smart ‘feature’ phones

On Valentine's Day, Samsung announced its new series of feature phones under the Rex name.

Some months back, Samsung was riding on two boats- Android and Bada operating systems. Well, it seems they liked the Android ride and not the Bada. Instead, the Korean company has now found new love in feature phones.

On Valentine’s Day, Samsung announced its new series of feature phones under the Rex name, especially to counter the growing clout of Nokia’s Asha series of smart feature phones.
Samsung ditches Bada
Aseem Warsi, vice president at Samsung India said during the launch of Rex series of phones, “Samsung believes in being operating system agnostic and bring out devices which consumers want.”

He didn’t share any update or road map for future Bada phones, instead he said that Samsung is working on location based services for Rex line of feature phones and other value added services.

On previous occasions, Samsung has always shared information about operating systems on which it is working or considering implementing in its smartphones. Moreover, the last handset on Samsung Bada operating system, the Samsung Wave Y, was announced way back in January 2012 which points out the untimely death of the operating system.

Also, Samsung’s is growing its Tizen operating system as an alternative to Android operating system. Interestingly, last year Samsung has shown keen interest in merging its Bada mobile operating system with Tizen, an open Linux based operating system capable of working across various platforms.

Tizen was initially born out of the Samsung Linux Project and has full functionality of a mobile operating system and is quite similar to the Bada as both are Linux based. The Tizen operating system incorporated modules from the Nokia led MeeGo project which was formerly being led by Intel. But presently the Tizen OS is being led jointly by both Intel and Samsung.

“We have an effort that will merge Bada and Tizen,” said Tae-Jin Kang, senior vice president of Samsung’s contents planning team had earlier said in an interview with the Forbes.

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