Reliance Jio is reportedly with partners to bring large-screen smartphones for the Indian market. The upcoming devices are said to be affordable and will help feature phone users to switch to smartphones with 4G connection.
As per a report by The Economic Times, The company is in talks with US contract manufacturer Flex to locally produce around 100 million smartphones. With this, Mukesh Ambani-led company want to expand its market share. The brand already works with multiple smartphone manufacturers likes Apple, Samsung, Xiaomi, Oppo to the smartphones more affordable for first-time buyers, the report said.
“We are trying to work with partners who can bring in affordable large-screen smartphones for a large mass of customers who are yet to make a shift to a 4G smartphone, so that they can experience the right kind of connectivity as well as the right kind of content on devices which are affordable,” Sunil Dutt, head sales, channel development at Reliance Jio, told ET.
Reliance Jio is basically want to target about 500 million feature phone users and make them switch to a smartphone by affordable cheaper data and affordable price tag. The company did the same thing when it introduced its 4G services in India. LYF brand introduced a range of smartphones starting from Rs 3,000 to offer a cheaper alternative to other smartphone companies.
“There are billions of people who are on devices which do not support good data experience or rich content experience, for them we introduced JioPhone to start experiencing more content services of Jio like television, cinema, music, even YouTube, Facebook and WhatsApp. Wherever we feel there are gaps in the market which the people are not able to address or not able to take a risk about because they have their own priorities at times, those are the markets that we will then want to address,” Dutt added.