Bharti Airtel today announced its ‘Join our pit crew’ contest to kick off the excitement towards the 2012 edition of Airtel Indian Grand Prix. In this first-of-its-kind contest, Airtel is giving a fan and a friend of his an opportunity to spend three days with the pit crew of Mercedes Amg Petronas drivers Michael Schumacher and Nico Rosberg and catch all the 2012 Formula 1 Airtel Indian Grand Prix action – up, close and personal!
Bharti Airtel is the title sponsor of the forthcoming 2012 Formula 1 Airtel Indian Grand Prix and recently announced a Race Partnership with the Mercedes Amg Petronas Formula One team for the same.
Announcing this initiative, Bharat Bambawale, Global Brand Director – Bharti Airtel said, “The ‘Join our pit crew’ contest for a lucky winner and a friend is in line with our promise to deliver money-can’t-buy F1 experiences for our customers and ties well with our ‘friendship’ brand idea. We look forward to rolling out more exciting initiatives in days to come.”
To participate in the ‘Join our pit crew’ contest, fans can get started by visiting Airtel’s Facebook page (http://www.facebook.com/airtelf1). Following this, one can participate in the contest and find a spot for themselves on the leaderboard which will maintain scores of all contestants. The final winner of ‘Join our pit crew’ contest will be selected from the top 20 contestants as per the leaderboard.
Aside from the main pit crew contest winner, the other lucky winners of this contest will also meet Mercedes Amg Petronas team driver Nico Rosberg. Additionally, other participants in this contest also stand a chance to win picnic stand tickets and exclusive T-shirts designed by Shantanu and Nikhil.
The second and 2012 leg of Formula One Airtel Indian Grand Prix will be held on Sunday, 28th October this year.