OnePlus consolidated its position in the mid-premium segment. The company grabbed the number position in this segment with its flagship level hardware without much premium pricing.
The company introduced a total of 2 smartphones in the country this year. The cheapest model was the OnePlus 6 64GB that was priced at Rs 34,999, while the costliest phone OnePlus 6T McLaren Edition that is priced at Rs 50,999.
As The Mobile Indian survey, the OnePlus 6 was the most-searched smartphone in 2018. With OnePlus 6 that the company introduced the latest display trend coupled with premium design and top-of-the-line hardware. This accompanied by close-to-stock Android experience and inclusion of 3.5mm headphone jack was a delight for many users.
OnePlus easily dominated the mid-premium segment this year as other competition like Samsung was not able to introduce some flagship-level products that would compete with OnePlus’ smartphones. However, what made OnePlus favourite of many was roll out of updates at regular interval of time. The company was quick to release an update to its current and older flagships this year.
Coming to the lows, OnePlus is now a stable brand, still, there are many bugs in the user interface when the company introduces a new model. The brand could have minimalised this problem. Another low for OnePlus was the lack of introducing industry-first technologies to its users.
To know more about TMI Report Card 2018 for OnePlus, watch this video: