New mobile service allows access to emails on SMS

Mobee Mobile Services Pvt Ltd, a mobile solutions provider, has launched an email Messaging service called Mobee, which enables users to access emails and documents on a mobile handset even without a GPRS connection. It provides full access to emails via SMS and works with all mails such as Outlook, Gmail and Yahoo.
Aroon Kumar, business head, Mobee Mobile Services, told Telecom Yatra in an email response, “We are targeting all mobile phone users who are using normal mobile handsets without GPRS and want to access their emails from their handsets. Currently we are looking at five per cent of the total mobile subscribers in India.”
Any person with a mobile number and an email id can use this service by registering on www.mobee.in. According to Kumar, “Mobee does not have any platform and operator limitations as it works both with CDMA and GSM and with all the service providers in India.”
Commenting on the promotion plans for Mobee, Kumar said, “We have sales teams in all metros and major cities who take care of the enterprise segments. Apart from this we have tied up with some leading portals, social networking sites, business journals and publications to promote Mobee.” The company is looking at BTL (below the line) and traditional promotional exercises.
For retail customers, the service is priced at four plans of Rs 30, Rs 50, Rs 79 and Rs 99 per month. For enterprise customers, the service comes in the form of a corporate account.
Based in Bangalore, Mobee Mobile Services Pvt Ltd is a joint venture between Bitla Software Pvt Ltd in India and two individual investors from USA, offering solutions for telecom, travel, tourism, transportation and logistics industries in India.