Most female mobile phone users use their handsets as a primary source of entertainment, according to a survey of Vuclip, a mobile video service provider.
The survey, which covered 40,000 women users from 176 countries including nearly 13,000 women from India, found that 60 per cent of Indian women respondents use their handsets as a primary source of entertainment. Also, as many as 80 per cent of the respondents reported steady increase in their time spent on mobile-viewing.
Besides movies and music, Indian women also loved watching TV soaps, cute/funny videos, sports, home and lifestyle, news, celeb gossip and amazing/whacky videos on their mobile. Women aged 18-35 years comprised 65 per cent of the Indian respondents, while 24 per cent were under 18 years and another 11 per cent were over 36 years.
Commenting on the survey findings, Meera Chopra, Vuclip’s vice president advertising in India, said, “Even as the adoption of mobile among women grows in India, it is encouraging to note that mobile is already becoming a woman’s preferred source for content. While 37 per cent women from India reported that they spend more than one hour daily on TV, print or radio media, close to 32 per cent women reported that they spend over an hour to access mobile content every day.”