Mercedes-Benz India has launched a mobile-optimised website m.mercedes-benz.co.in for its tech-savvy customers which can be readily accessed through multiple mobile devices including smart phones, Androids and other feature phones capable of internet browsing.
Customised for mobile viewing, the website presents a summary of the brand’s corporate website, which is designed to function like a virtual car showroom with information on product highlights, technical data, picture galleries, pricing and details on local service centers.
The mobile website is served in multiple layout modes device specifically to ensure maximum quality output: irrespective of using HTML, xHTML or WML. Aimed at offering improved usability, better graphics and functionality, users soon will also have the option of redirecting themselves to the mobile website from the main website as well.
Manas Dewan, general manager, corporate communications and strategic planning, Mercedes-Benz India Ltd elaborated, “Our mobile optimised website will ensure that customers and enthusiasts of the Mercedes brand can enjoy far greater levels of interactivity as compared to any other manufacturer in India. Features like — fast browsing, video and flash content, easy navigation and enhanced interface will further enhance browsing experience.”
Mercedes-Benz India has also upgraded its corporate website www.mercedes-benz.co.in. With optimised interface, easier navigation and features such as a full-screen viewing, bookmarks and downloads, the visitor experience has been significantly enhanced.