Leica has partnered with smartphone manufacturers in the past, such as Xiaomi, to integrate the brand’s signature colour tone and optimise other optical aspects in the device. Leica aims to give a similar experience to iPhone users with its new Leica LUX App that, according to the brand’s claims, gives its camera the “iconic Leica look.”
”Leica’s innovative Leica LUX app is redefining standards in smartphone photography. The first ever professional photo app from a camera manufacturer lets you capture the iconic Leica Look with your iPhone, so that fascinating Leica experience is always within reach,” said Leica on its website.
Now available to download on iPhones via the app store, the Leica LUX app allows users to reproduce several of Leica’s signature lenses’ look, such as the Noctilux-M 50mm f/1.2, Summilux-M 28mm f/1.4 and Summilux-M 35mm f/1.4. The app also provides regular updates with new lens simulations, while its bespoke software engine enhances your photos with Leica’s signature aesthetic bokeh.
Read More: Assassin’s Creed Mirage Now Available On Supported iPhone, iPad Models
It also offers ProRAW functionality so users can take deeper control over the aesthetics of the photos. Next up, the Leica LUX app offers a wide choice of colour adjustments and film presets similar to those found in Leica cameras. Users can choose from Leica Classic, Contemporary, Black & White or Vivid to infuse their images with Leica’s unique colour profiles. With eleven distinct looks, the app is designed to give photographers the artistic freedom that enriches their photos with texture, depth and personal flair.
Leica LUX app users on iPhone can choose between the Auto mode or use the manual controls to fine-tune exposure, shutter speed, ISO and white balance according to their preferences. While the app is available to download for free, Leica offers a LUX Pro subscription within the app that gives users access to additional lenses, looks, manual focus and exposure settings, focus peeking, along with the ability to capture in Bayer RAW mode and more. The subscription is offered in monthly and yearly modes.