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LeEco to launch smart TVs in India next month

LeEco will only sell TVs above 40 inches in India.

Chinese consumer electronics maker LeEco is gearing up to launch a couple of Smart TVs in India next month. Till now they have been selling only smartphones in the country and have launched four models – Le 1S, LeMax, Le 2 and Le Max 2.

Atul Jain, India chief operating officer of LeEco, said to The Mobile Indian, “LeEco will launch 2-3 smart TVs in India in August which will be above 40 inches.”
LeEco to launch smart TVs
He didn’t revealed prices of the TVs but said that like the smartphones LeEco’s TVs will also be aggressively priced. He further added, “In India, Samsung sells just 5 lakhs TV above 40 inches and we aim to disrupt this segment.”

Two out of three smart TVs that are expected to be launched in India are X55 and the X65. These models have 3840 x 2160 pixels (4K resolution) and 4000:1 contrast ratio. In China, X55 is priced around Rs 50,000 and the X65 is priced at Rs 81,000.

However, going by LeEco’s past strategy of absorbing most of the increased tax burden on smartphones in India and keeping the local price more or less at a similar level to that in the home market one can expect their TVs to be priced lesser than what they are priced in China.

Both the TVs have quad-core processor with 3 GB of RAM and 16 GB of internal storage. They can play 4K videos at a speed of 60 Hz and come with Android 5.0 operating system. The company claims that the body of the X55 and X65 has been made with aircraft-grade aluminium and the panel has a colour reproduction accuracy of 85% NTSC. They also come with Mali-T820 GPU.

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