Lava today announced the launch of its new smartphone series -Fuel under the Iris sub brand. The first smartphone to be introduced under this series is Iris Fuel 50. The highlight of the phone is its huge 3000 mAh battery and the smartphone is priced at Rs 7,799.
Lava Iris Fuel 50 features a 5 inch FWVGA IPS display with scratch resistant Asahi Dragon-trail glass protection. It has 1.3 GHz Quad core processor and 1GB RAM. It comes with 8GB internal memory which is expandable up to 32 GB. It is a dual SIM phone that supports 3G in one of the SIM slots.
The phone has an 8 megapixel auto focus primary rear camera with BSI-II sensor for taking great pictures and a 2 megapixel fixed focus secondary front camera for selfies. The smartphone runs on the latest Android KitKat 4.4 & is FOTA upgradable. As said above, the Fuel 50 has a 3000 mAh battery which, according to Lava, offers 1.5 days of continuous usage.
“This phone is equipped with a variety of gesture driven features that makes it user friendly. For instance, the user may double tap the screen to wake up from sleep mode, the user may draw certain letters on the display in sleep mode and link these with one of the various tasks within the device. For example, the user may just draw “C” to open up camera application, draw “M” for music application so on and so forth. All these are customizable and the user can set these up based on his choice,” said Lava in a press release.
Commenting on the launch of the new series, Hari Om Rai, chairman and managing director, LAVA said, As smartphones are increasingly becoming a very integral part of our daily lives and drive a lot of tasks for us, we need devices that are able to support heavy usage without having the need to carry power banks for frequent charging.
Lava’s product development and R&D team worked on this insight and with our new Fuel series of smartphones we will address just that. Lava has launched the 1st smartphone in this series, Iris Fuel 50 and shall soon come up with more products at different price points in this series.