The mobile security company already provides solutions for Windows, Symbian and Java mobile platforms, and is targeting a million users by the end of next year.
Kaspersky is an anti virus solutions provider for laptops and PCs that has now forayed into the mobile space as well. The company has already started providing security solutions for Windows, Symbian and Java mobile platforms.
Kaspersky is targeting a subscriber base of one million subscribers by the end of next year with its mobile security solution, and is hopeful of garnering many more subscribers.
The mobile security segment is at a very nascent stage but Patnaik believes that the Indian market has huge potential.
He says, "In India we have close to 700 million mobile subscribers and around 7-8 per cent users own a smartphone. Currently, only 0.5-1 per cent of smartphone users use security software. Hence, the scope is tremendous."
"Globally the phenomenon is picking up, especially in developed countries. In India, it will take around two years to boom," he adds.
Going forward, the company aims to tie up with mobile operators and handset distributor networks for marketing the product. The revenue sharing model, informs Patnaik, will depend on the level of commitment from the operators and distributors.
Kaspersky believes that it is essential to educate people for its success in this space, and the company will work towards this aim aggressively during the next calendar year.
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