Transsion Holding which operates in India with three sub brands iTel, Tecno and Infinix has a decent year in Indiathe company that three brands including Infinix, Tecno and Itel, had a quite happening year in 2018. The company has introduced a slew of products under different brands, which surely increased some competition.
Transsion Holding launched a total of 24 smartphones in the country this year with Infinix launching six smartphones, itel launching 9 smartphones and Tecno introducing 10 smartphones. The cheapest model from Infinix was Smart 2 for Rs 5,999, while from Itel it was A23 for Rs 4999 and Tecno launched its cheapest Camon iAce for Rs 6,799. The most expensive Infinix launched was Note 5 Stylus for Rs 15,999, for itel it was S42 for Rs 9,999 and Tecno introduced Camon iClick for Rs 13,999.
|CAMON I – Rs 8,990||A44- Rs 5799||Hot S3 (3GB+32GB) – Rs 8999|
|CAMON iSky – Rs 7,499||A44 Pro – Rs 7199||Hot S3 (4GB+64GB) – Rs 10,999|
|CAMON iClick – Rs 13,999||S42- Rs 9999||HOT 6 Pro – Rs 7999/-|
|CAMON iTwin – Rs 11,499||A44 Power -5999||Smart 2 (2GB RAM + 16GB) – Rs 5,999|
|CAMON iAce – Rs. 6,799||A45- Rs 5999||Smart 2 (3GB RAM +32GB) – Rs 6,999|
|CAMON iSky2 – Rs 7,499||A 62- Rs 7999||Note 5 (3GB RAM + 32 GB) – Rs. 9999|
|CAMON iAir2+ – Rs 8,999||A23- Rs 4999||Note 5 (4GB RAM +64GB) – Rs 11999|
|CAMON i2 – Rs 10,499||A22- Rs 5499||HOT S3x – Rs 9,999|
|CAMON i2X – Rs 12,499||A22 Pro- Rs 6499||NOTE 5 Stylus – Rs 15,999|
|CAMON iCLICK2 – Rs 13, 499|
As The Mobile Indian survey, the Infinix Smart 2, Note 5, Tecno Camon I and Itel A44 Power were the most-searched smartphones in 2018. The smartphone largely caters to the budget segment with Smart 2 price starting from Rs 5,999, Camon I was priced at Rs 8,990 and itel A44 Power was priced at Rs 5,999.
The high point for Transsion Holding was the inclusion of three sub-brands making it a unique company having three different smartphones brand. The company was able to deliver smartphones through its three sub-brands at different price points. Transsion Holding also created a good mix and match of offline and online sale channels.
Coming to the lows, Transsion Holding launched way too many handsets in India, which falls under same price bands. Many complained that the smartphones launched under different sub-brands were almost similar in terms of design, specs and price.
To know more about TMI Report Card 2018 for Transsion Holding, watch this video: