Honor, a sub-brand of Huawei, today announced its partnership with Zopper, a hyper local marketplace for consumer durables and home appliances. This tie-up marks the Honor brand going offline, to strengthen its market share in India. Till date, Honor smartphones were only available in India, online, on the e-commerce portal Flipkart and Snapdeal.
Since its launch in October 2014, Honor has launched a range of models across price segments, include Honor Bee and Honor 4C in the entry level, Honor 4X, Honor 6 and Honor Holly in the mid-range, and Honor 6 plus and Honor 7, in the premium segment.
“Honor in collaboration with Zopper is poised to reach out to 267 outlets in Delhi NCR( Gurgaon, Faridabad), Chennai, Vellore, Pondicherry and Bangalore and provide them with exciting offers on the Honor products. The products would sell at the same prices that were available online i.e. Honor 4x will be priced at Rs 9,999 for both Black and White variants and Honor 6 will be available at Rs 14,999,â€ the company said in a press release.
Zopper is an app that allows a customer to choose the retailer with the best price for a product, from over 10,000+ online and offline retailers. Customers who purchase any Honor device through Zopper can avail a 5% cashback on Honor phones till 24th December along with a free 1 year accidental damage/liquid damage.
Commenting on the announcement, Allen Wang, president of consumer business group, Huawei India said, “We are very encouraged with the response we have received for our Honor smartphonesin India, including the Honor 4X, Honor 6 Plus and Honor 7. To reinforce our commitment towards our customers in India, and allow a higher level of access to Honor smartphones, we have decided to introduce Honor smartphones in the offline sales channel, which starts with the tie-up with Zopper, which allow customers to choose the retailer offering the best price for a productâ€.