Perfetti Van Melle India, a leading confectionery company, has launched a car racing game for mobile phones to promote its Happydent White brand of whitening chewing gum.
There are three levels in the game – City, Circuit and Scenic drive. The first level, City, is a fairly simple and is more of a practice session. Once the player clears it, the real challenge starts at the 2nd level, Circuit, where the player has to maneuver the car through twists and turns to reach the finish line. The scenic drive level tests your skills as well as tests your patience too.
The player has to win the race without banging his car into other cars on the race track but if he rams his car into another one, the car headlights gets broken and one will have to use ‘Happydent White’ instead of the headlights to light up the road and complete the race. If the player is not able to complete the game in the given three chances, he will lose the game and will have to play again to reach to the next level.
Sameer Suneja, managing director, Perfetti Van Melle India, said, “Mobile Gaming is very popular in the age band of 15-30 years which is also Happydent’s core target group. The brand values and the brand message are captured skillfully in this three-level car racing game. This is our first initiative in mobile gaming and we hope that youngsters would like Happydent Car Racing Game.”
Click here to download this game.