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Google to stop reading Gmail for targeted Ads

The brand is putting an end to a practice which was limelight due to privacy concerns since its inception.

Google has recently announced that it will stop scanning the content of Gmail users’ emails for targeting ads. The brand isputting an end to a practice which was limelight due to privacy concerns since its inception.
Google said in a blog that just “Consumer Gmail content will not be used or scanned for any ads personalization after this change.” The brand further explains that Gmail in G Suite, company’s solution for enterprises, is not used for ads personalization and Google has decided to apply this for the free version of the Gmail service.
For the unintended, the G Suite is company’s solution for enterprises, which offers a host of services including Gmail, Docs, Sheets, Google Drive etc. However, multiple reports still suggest that ads will still be a part of the consumer version of Gmail and these will be now based on data Google will collect from its search, YouTube etc. Users can also opt to disable this feature while going to the setting menu.
One can go Personal Info and Privacy tab in the Gmail setting and search of Ad Settings tab. Click on it and go to Manage Ad settings. There one will see the option to turn off the Ads Personalization feature for his/her account. Just toggle off and the ads will stop for the said account.

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