Google is reportedly gearing up to open brick-and-mortar stores in India to boost the sales of its Pixel smartphones. The company is reported to roll out stores in the latter part of 2018.
According to a report by The Economic Times, the search giant would also open experience centres and a source close to the development has told the publication that the company had hired a senior Apple executive as part of its plan.
The report further highlights that at least two prominent malls in India said that they have received requests for space to set up Google stores. Google is encouraged to open retail stores in India as the brand has received some positive response when they opened a dozen of pop-up stores across different malls in the country.
The company created a dark room to show that the Pixel 2 can show the low-light photography of the latest Pixel 2. The source says that they got good traction and so, maybe this could have encouraged Google to open retail outlets in India. The report further highlights that the company will sell other products like Google Home smart speakers, Chromecast, Pixel laptops and Daydream View virtual reality headsets in the stores as well.
You might also like this:
Offline market is one place where Google has been lagging behind. The company does not have strong offline channels to market its products and it has been overshadowed by the likes of Apple and Samsung. Even different Chinese players like Oppo, Vivo have tapped the offline domain for a long time now. It would be interesting to see whether Google will be able to capture the offline market in the country or not.