Samsung saw a mixed response in the Indian smartphone industry for the year 2018. The brand saw a decline in its market share as its competitor Xiaomi grabbing its chunk of share with its aggressive launches.
That said, Samsung was still one of the most active brands in 2018. The company introduced a total of 24 smartphones in different price segments. The cheapest model company launched was the Samsung Galaxy J2 Core that came with a price tag of Rs 6190, while the most expensive model was the Samsung Galaxy Note 9 that was priced at Rs 84,900.
|Galaxy S9||Rs 57900 / Rs 65900||Galaxy A9 (2018)||Rs 36990 / Rs 39990|
|Galaxy J6+||Rs 15,990||Galaxy A6+||Rs 25990|
|Galaxy J6||Rs 13,990 / Rs 16490||Galaxy On8||Rs 16990|
|Galaxy J4||Rs 9990 / Rs 11990||Galaxy Note 9||Rs 67900/ Rs 84,900|
|Galaxy On Nxt||Rs 10999 / 16,900 / Rs 18490||Galaxy A6||Rs 21990/ Rs 22990|
|Galaxy J2 Core||Rs 6190||Galaxy J2 (2018)||Rs 8190|
|Galaxy A7 (2018)||Rs 23,990 / Rs 28990||Galaxy J4+||Rs 10,990|
|Galaxy S9+||Rs 64900 / Rs 72900||Galaxy J7 Duo||Rs 16990|
|Galaxy J8||Rs 18990||Galaxy A8+ (2018)||Rs 28999|
|Galaxy J7 Prime 2||Rs 13990||Galaxy On6||Rs 14490|
|Galaxy On7 Prime||Rs 10990 / Rs 12990||Galaxy A8 Star||Rs 34990|
As The Mobile Indian survey, out of 24 models, the Galaxy J6 was the most-searched smartphone in the budget segment, while the Galaxy S9 recorded maximum search volume in the premium segment. The data was compiled using the 2 million visitors from the website. The Samsung Galaxy J6 comes with a price tag of Rs 16,490 for the 4GB RAM variant, while the 3GB RAM option is priced at Rs 13,990. The Samsung Galaxy S9 with 64GB storage is priced at Rs 57900, while the 256GB option comes with a price tag of Rs 65,900.
In the year 2018, Samsung was the only brand that actively launched smartphones in different price bands ranging from budget segment to mid-range and to premium segment. The company had a vast portfolio of smartphones under different price tags. The year 2018 also saw Samsung showing its interest in the online space and introduced multiple models for purchase through online portals.
Talking about lows, the Korean brand lacked some aggression in the online space. The year 2018 saw multiple brands like Xiaomi, Realme and more banking heavily on the online sale channels and bringing more competition to the online space, Samsung lacked that aggression. Another down point for the company was its slew of smartphones were overpriced.
To know more about TMI Report Card 2018 for Samsung, watch this video: