Chinese handset makers are reducing smartphone orders by over 10 percent than the original orders they received from the supply chain makers in the fourth quarter of this year, according to a report of Digitimes.
The reduction coincides with the reduction in demand for smartphones worldwide. However, the report added that Xiaomi, another smartphone maker, has not cut orders.
“Xiaomi Technology appears to have continued enjoying stable sales for its smartphones and is one of a few smartphone vendors that are able to stay out of the influence of the unfavourable market trends thanks to its strong operations in both offline and online operations,” the report added.
Xiaomi has raced to the No 1 position in Indian smartphone market and is currently sharing that position with Samsung. The company is now aiming to cross the $2 billion revenue mark this calendar year.
The Chinese smartphone makers have managed to outperform the Indian companies like Micromax with their feature-rich phones at affordable prices. They have been using both online and offline mediums to push their products. As per IDC, in Q3 this year, both Samsung and Xiaomi have 23.5 percent share while Vivo and Oppo enjoy 8.5 and 7.9 percent share respectively.