BlackBerry has slashed the price of its first and till the only one Android smartphone, the Priv. BlackBerry Priv will now be selling at $649 (approximately Rs 43,000), a $50 reduction from its launch price.
Though this reduction was announced for select markets – France, Germany, Italy, Spain, the Netherlands, the UK, and the US, it could soon be announced for India as well. If BlackBerry announces a similar price cut for Indian market as well, the Priv could be made available for about Rs 56,000 against its current retail price of about Rs 60,000.
BlackBerry has been struggling in the handset business and reportedly is planning to leave the handset market if it doesn’t make enough money in it by the end of this year. The price cut of BlackBerry Priv is ofcourse t boost its sales.
BlackBerry Priv was launched in India earlier in January this year for Rs 62,990. It comes with a 5.4 inch display with Quad HD (2560×1440 pixels) resolution. The AMOLED screen is slightly curved in the edges. The smartphone has a slider QWERTY keypad as well. The BlackBerry Priv comes with Android 5.1.1 Lollipop operating system and is run by the Snapdragon 808 hexa core processor with the help of 3 GB RAM. The smartphone offers 32 GB internal storage and a 200 GB micro SD card slot.
The handset is armed with an 18 megapixel rear camera that comes with Schneider-Kreuznach optics, optical image stabilization, autofocus and dual-LED (dual tone) flash light. It has a 2 megapixel front camera.
The smartphone offers single SIM, 4G, WiFi (a/b/g/n), WiFi Direct, WiFi Hotspot, Bluetooth 4.1 A2DP LE, GPS with AGPS and a micro USB 2.0 port. The Priv has a 3410 mAh battery and comes in black colour only.