Affle, a media company based in Asia, has launched a first of its kind mobile magazine featuring off field cricket action.
Called ‘Cricket Dressing Room’, the mobile magazine will feature behind the scenes news, dressing room action, trivia, and off field entertainment stories. It will have sections like ‘Hot Khabar’, ‘Andar Ki Baat’ and ‘Time Pass’.
Content for ‘Cricket Dressing Room’ is being created by Affle’s editorial partners, and will be available over the mobile internet on applications, and on Affle’s mobile platform.
Commenting on this launch Anuj Kumar, executive director, South Asia, Affle, said, “With the launch of this mobile magazine, we are confident of creating a mass platform for cricket fans to get a unique inside view to the fun off field cricket action.”