Zenga TV, which provides mobile TV services in India, has entered into a strategic partnership with 9X Tashan to make the channel available free to mobile phone users globally.
“The 24-hour contemporary, super hit Punjabi music channel airs the latest and best Punjabi music across all genres — Pop, Romance, Underground, Action, Folk, etc — interspersed with rib-tickling short episodes of characters created in 3D animation”, said the company.
Viewers will now be able to watch 9X Tashan round the clock on their mobile phones or tablets at tv.zengatv.com. Zenga TV services are accessible across all leading mobile networks such as Idea, Vodafone, Airtel, Aircel, BSNL, MTNL, RCom and Tata Docomo.
Vibha Gosher, vice president digital, 9X Media Group, said: “9X Tashan have received an overwhelming response from viewers in a short span since the channel’s launch on 31st August 2011. We strongly believe that, Mobile TV is an innovative way to leverage technology and create additional touch points with our current and prospective viewers. Our partnership with Zenga TV will take 9X Tashan to all the Punjabi music aficionados across the globe.”
Commenting on the partnership, Shabir Momiin, chief executive officer, Zenga TV, said, “Our partnership with 9X Tashan underscores Zenga’s commitment in bringing rich and differentiated TV content to mobile users across India. With its content going live on Zenga, I am sure 9X Tashan will gain unprecedented reach and popularity.”
With this partnership, any consumer with a GPRS/3G/WiFi enabled handset and connection can point their browser to tv.Zengatv.com and enjoy 9X Tashan. User can also download a launcher of the service from the WAP portal.