HomeNewsThe dilemma of handset makers: customers delight

The dilemma of handset makers: customers delight

Samsung has a team of phones, each of which target different consumers, whereas Apple gets it right by focusing on one phone.

Off late, there have been an avalanche of operating systems and mobile phones (or smartphones). With so many options on your plate, it is but obvious that you get confused as which Operating system you should go for or which phone you should buy.

It isn’t easy either for the handset manufacturers. For example, Apple makes the iconic iPhone which uses the iOS (iPhone operating system) as a result of which it is missing out on those who wants the Android operating system in their handsets.

Every handset maker, however, wanted to have their own operating system to cost reduction and develop their brand.

Some time ago, Sanjay Jha, chief executive officer, Motorola Mobility, said, if Motorola had more money, it would prefer to have its own operating system.

So one could expect that in future lot more options vis-&#225-vis operating systems is coming to the market.

But how would the handset manufacturers would cope with this stiff competition?

Let’s take a look at the Samsung’s case.

Samsung has a wide variety of phone models based on different operating systems including Android, Bada, Symbian, Windows Phone 7.

Apart from smartphones, Samsung has also some features phones with basic applications preferred by the users.

So a potential buyer has an array of options to choose from.

On the other hand, Apple uses the iOS platform in its iPhone, which limits its target market.

Samsung, according to a recent survey is the No 2 handset manufacturer in the world. But off late Apple has improved its position and is the fifth biggest phone maker by sales in 2010.

As the telecom sector turning competitive each day, it will be interesting to see how other handset makers respond to the situation.

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