51 per cent of Google Pixel buyers and 37 per cent of OnePlus 6T buyers in the US previously owned a Samsung smartphone.
It seems that Samsung loyalists have shifted their allegiance to the latest offering from Google and OnePlus. According to a report by Counterpoint, Samsung owners opted for Google Pixel 3 and OnePlus 6T in Q4 of 2018.
According to the report, 51 per cent of Google Pixel buyers and 37 per cent of OnePlus 6T buyers in the US previously owned a Samsung smartphone. The report highlights that a total of 31 per cent of Pixel sales came from previous Samsung Galaxy S7 owners. Furthermore, most of the OnePlus 6T buyers previously owned Apple iPhone 7, iPhone 6 or older models.
The report further highlights that 18 per cent of Pixel 3 buyers and 16 per cent of OnePlu 6T buyers were former iPhone users. Interestingly, 82 per cent of Pixel customers were already on the Android platform. However, it is worth mentioning that both the companies have failed to shift the iOS users over to Android in the US market.
For OnePlus, the key differentiating factor was the aggressive pricing of its smartphones. The brand delivered top-of-the-line hardware along with some fast performance that helped the company to regain some market share. Both Google and OnePlus have a strong record of rolling out timely updates and security, an area where Samsung has been clearly lagging behind. Apart from this, the report further adds that 14 per cent of Pixel 3 buyers and 15 per cent of OnePlus 6T buyers previously owned Motorola and LG smartphones respectively.
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