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Samsung BADA 2.0

Samsung announces its latest Bada platform with features like NFC and better support for most present day technologies.

Bada 2.0 – the next generation of the – is all set to hit the stores with the launch of the Samsung Wave 3 handset, which is set to be unveiled on September 1. But before the platform and the new device actually hit the stores, Samsung Mobiles has announced the software development kit (SDK) for the Bada 2.0 OS that will help developers make new application for it.

Bada 2.0 brings together a wide variety of new capabilities which were missing from the earlier version including multi-tasking, WiFi Direct (it allows WiFi devices to share content without the need for wireless access points), Near Field Communication (NFC) and voice recognition. It enables smartphone users to experience advanced services such as mobile payment, transport pass-card recharge and file sharing without Internet networking.

In addition, considering the increased use of web using smartphones, Bada 2.0 supports HTML5 and improved Flash functions thus offering enhanced usability and web experience.

“Samsung Bada and our Wave devices continue to succeed around the world, taking advantage of the mobile technology and brand awareness of Samsung’s leadership in the market,” said JK Shin, president and head of Samsung’s mobile communications business.
JK Shin further added: “We have brought together our key mobile innovations in Bada 2.0, setting the foundation for it to become a leading mobile platform.”

With the launch of the new platform, Samsung has not forgotten the welfare of its developers. As a key feature for developer partners Samsung has included the In-app Ads. Using the Ads, developers for Bada 2.0 can easily insert advertisements, creating new revenue opportunities for the developers to keep making or developing applications for the platform.

With the Samsung Wave 3 smartphone looking at a September launch, Samsung is sure to have a big list of applications for the new updated platform especially with the ones that can make full use of the functionalities added to the OS. And with the launch of the SDK for the BADA 2.0 OS Samsung has ensured availability of applications from developers as well.

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