HomeNewsIdea Cellular launches VAS product for rural areas

Idea Cellular launches VAS product for rural areas

Rural subscribers of Idea can get information regarding health, education, finance, weather updates, mandi rates, livestocks, agriculture and fisheries.

Idea cellular and handygo, a telecom value added service company, have launched ‘Behtar Zindagi’, a bouquet of VAS offerings for customers in rural areas of Maharashtra, Goa, Gujarat, UP West and Andhra Pradesh.

The service will provide day-to-day information regarding health, education, finance, weather updates, mandi rates, livestocks, agriculture and fisheries to Idea’s rural subscribers.

The service is available in Marathi, Gujarati, Telugu along with Hindi and English. The service is provided through interactive voice response (IVR) where a consumer can call to a code and get the desired info.

The service will be handled by handygo, which has partnered with various organizations such as Care India, Aviva Life Insurance, Indian Metrological Department, INCOIS, Hariyali Kisan Bazaar, Network for Fish Quality Management and Sustainable Fishing, Transparency International India, Sonalika, EKO India Financial Services and plethora of other organisations for updates.

Talking about the tie-up, Praveen Rajpal, chief operating officer of handygo said, “We are contented to partner with one of India’s leading mobile operator -IDEA Cellular. We envisage great potential in the untapped rural market and are bullish about the stupendous feedback from the end consumers. We have partnered with various large associations for ensuring the latest and authentic information to the mobile subscribers using the service. Our IVR based rural product is available in all the regional languages along with Hindi and English.”

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